README

All Variables Used

Custom Variable Name	Meta Parameter	GA4 Parameter	Value Type	Description
cJS - Ad Placement	ad_placement	—	String	Custom JavaScript variable that returns the ad placement for the session.
cJS - Traffic Source	traffic_source	—	String	Custom JavaScript variable that returns the traffic source for the session.
DLV - currency	currency	currency	String	The currency for the value specified.
DLV - item_category	content_category	items[].item_category	String	Category of the page/product. Optional.
DLV - item_id	content_ids	items[].item_id	Array of integers or strings	Product IDs associated with the event, such as SKUs.
DLV - item_name	content_name	items[].item_name	String	Name of the page/product. Optional.
DLV - item_type	content_type	— (no GA4 equivalent)	String	Either product or product_group based on the IDs passed in content_ids or contents.
DLV - items	contents	items[] array	Array of objects	Array of JSON objects with product IDs and quantities. id and quantity required.
DLV - num_items	num_items	— (sum of items[].quantity)	Integer	Used with InitiateCheckout. Number of items when checkout was initiated.
DLV - predicted_ltv	predicted_ltv	— (GA4 computes pLTV internally)	Integer, float	Predicted lifetime value of a subscriber as defined by the advertiser.
DLV - search_string	search_string	search_term	String	Used with the Search event. The string entered by the user.
DLV - status	status	—	Boolean	Used with CompleteRegistration to show registration status. Optional.
DLV - value	value	value	Integer or float	The value of a user performing this event to the business.
—	delivery_category	shipping_tier	String	Type of delivery for a purchased product: in_store, curbside, or home_delivery.
—	— (no Meta equivalent)	transaction_id	String	Unique ID for the transaction. Required for GA4 purchase and refund events.