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MTK Dashboard · app.boggsmtk.com

All your ad campaigns,
one dashboard.

Connect Meta Ads and Google Ads to monitor performance, track spend, and — the part no spreadsheet does — surface the audience segments quietly draining budget, with the statistics to prove it.

Spend · 30d
$48.2k
across 14 accounts
Leads
1,932
▲ 12% vs. prior
Blended CPL
$24.9
▼ 8% vs. prior
Flagged segments
6
need attention
Connect once, monitor everything
Meta AdsGoogle AdsMultiple ad accountsTeam organizations
Segment analysis

The audiences quietly draining spend

Slice any campaign by age, device, region or placement. A Bayesian model compares each segment to the account average and flags the ones that are genuinely underperforming — not just noisy.

Age × DeviceRegionPlacement
Rivertown Law · Meta · last 30 days
SegmentSpendCPLPercentile vs. account
Age 25–34 · Mobile$8,420$18
Top
Age 35–44 · Desktop$6,910$27
Age 45–54 · Mobile$4,180$31
Age 55–64 · Tablet$3,320$71
Underperforming
Region: Rural · Android$2,980$63
Underperforming
2 segments are significantly above target CPL — 95% credible interval excludes the account mean.
Built-in tools

Planning & audit tools, in the same place

Budget Planner

Model spend, CPL and lead targets before you commit — no account required.

Free
Ad Test Planner

Size a test properly — how long to run and how much to spend to reach significance.

Creative Slots Test

Know whether an ad set has capacity for another creative before you add it.

Search Terms Audit

Surface wasted spend and negative-keyword candidates from a Google search-terms report.

Industry Insights

Benchmarks by vertical so you know what “good” looks like for each client.

Account Categorization

Tag each client by industry so benchmarks and segment analysis compare apples to apples.

Benchmarks
Is this account actually good?

Every metric is placed on a percentile curve against accounts in the same industry — so a $24 CPL reads as "top quartile for legal" instead of a number with no context.

CPL vs. Legal78th pct
CTR vs. Legal54th pct
Conv. rate vs. Legal31th pct

See where the budget is really going