Resources

Attribution, explained

Deep dives on how marketing attribution really works — and really breaks — written for agencies managing paid media for clients.

August 6, 2026

What problems does MTK Attribution actually solve?→

Seven ways attribution breaks on real client sites — leads that convert “Direct” days after your ad, popup forms that capture nothing, click IDs eaten by consent banners — and how MTK Attribution fixes each one.

Shorter pieces on tracking mechanics and platform behaviour live on the blog.