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MTK Toolkit

The agency playbook, as a script library

Form-tracking bridges, pixel events, GTM variables and platform recipes — every one paste-ready, versioned, and generated straight from source. Browse them here, or pull them straight from the repo.

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Calendly

2 resources

1. Calendly Listener

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Formulas

1 resource

- Search Lost IS (budget) is a single metric, do not multiply Budget by Search Lost IS.

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GoHighLevel

4 resources

- GHL Form Submit Bridge: Listens for postMessage from GHL, adds ghl_form_submit event to website.

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Google Ads

1 resource

Google Ads scripts, tags, and setup guides.

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Google Sheets

1 resource

Google Sheets scripts, tags, and setup guides.

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GTM Essentials

11 resources

Core Google Tag Manager variables we set up on most accounts — first-party

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Meta

7 resources

Meta scripts, tags, and setup guides.

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MTK

4 resources

MTK scripts, tags, and setup guides.

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Podium

1 resource

Podium scripts, tags, and setup guides.

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Wix

2 resources

Wix scripts, tags, and setup guides.

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WordPress

6 resources

WordPress scripts, tags, and setup guides.

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Prefer to work straight from source? whboggs/marketing-toolkit

Something missing? Ask in the Discord — the library grows with the work.

Stop rewriting the same tag for every client

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