Initiate Checkout

The code

initiatecheckout.html
html
<!--
  Marketing Toolkit — Meta Pixel — InitiateCheckout Event
  Version: v1.6.0
  Last updated: 2026-07-10
  https://github.com/whboggs/marketing-toolkit
-->
<script>
fbq('track', 'InitiateCheckout', {
  value: {{DLV - value}},
  currency: '{{DLV - currency}}',
  traffic_source: '{{cJS - Traffic Source}}', // Finds Last Touch traffic source
  content_name: '{{Page Path}}', // Finds page path
  ad_placement: '{{cJS - Ad Placement}}' // Finds ad placement
});
</script>