GTM Starter Kit

A ready-to-import Google Tag Manager container that stands up a baseline of form-submit conversion tracking for GA4 and Meta, built on top of the GTM Essentials variables. Import it into a fresh (or existing) web container to get the tags, trigger, and variables below.

Quick import

GTM → Admin → Import Container.
Choose gtm-starter-kit.json, select your workspace.
Pick Merge and Rename conflicting so nothing existing is overwritten.
Preview, then Confirm.

Placeholder account/container IDs (0) are remapped into whatever container you import into. Everything lands in two folders: GTM Starter Kit (the tags, trigger, and new variables) and GTM Essentials (the shared variables).

Before it works, do these three things (see Setup): set your GA4 Measurement ID, make sure the Meta Pixel base is loaded, and make sure something pushes form_submit to the dataLayer.

What it creates

Tags — folder GTM Starter Kit

Tag	Type	Fires on	Notes
Config - GA4	Google tag	Initialization - All Pages	Tag ID = `{{GA4 - Measurement ID}}`.
GA4 - Event - Form Submit	GA4 Event	`form_submit`	Event name `ga4e_form_submit`, Measurement ID `{{GA4 - Measurement ID}}`, Once per event. Parameters below.
Meta - Event - Lead - Form Submit	Custom HTML	`form_submit`	Fires `fbq('track', 'Lead', …)` with page path / traffic source / ad placement, plus `eventID: {{cJS - Custom Event ID}}` for browser/server dedupe.
Conversion Linker	Conversion Linker	All Pages	Improves Google Ads click-ID cookie durability.

GA4 - Event - Form Submit → event parameters:

Parameter	Value
`cjs_traffic_source`	`{{cJS - Traffic Source}}`
`cjs_ad_placement`	`{{cJS - Ad Placement}}`

Trigger — folder GTM Starter Kit

form_submit — Custom Event, event name form_submit (fires on every form_submit dataLayer event). Drives both the GA4 event and Meta tags.

Variables — folder GTM Starter Kit

GA4 - Measurement ID — Constant, G-0000000000. Replace with your real Measurement ID — every GA4 tag reads from this one place.

User-Provided Data variable — add this one by hand. GTM's User-Provided Data variable has no stable container-export type, so it isn't in the JSON. Add it after import: Variables → New → Variable Configuration → User-Provided Data, set it to Automatic, and name it User Provided Data. It's a two-click add and pairs with GA4 / Google Ads enhanced conversions.

Built-in variables enabled

Click Classes / Element / ID / Target / Text / URL, Event, Form Classes / Element / ID / Target / Text / URL, HTML ID, Page Hostname / Path / URL, Referrer.

Included from GTM Essentials

These variables come from the GTM Essentials toolkit entry and are bundled here (folder GTM Essentials) so the kit is self-contained. Full details and source files are in gtm-essentials/README.md.

Maintenance — keep this in sync with GTM Essentials. The variables below are copies baked into gtm-starter-kit.json. Whenever GTM Essentials gains or changes a variable, refresh this export too so the copies don't drift. (A .json file can't carry an inline comment, so this reminder lives here.)

First-party cookie variables (1PC - …): _fbc, _fbp, fbclid, _gcl_aw, _uetmsclkid, _ttp, _twclid, li_fat_id.
cJS - Traffic Source — last-touch traffic source (source).
cJS - Ad Placement — utm_placement, persisted per session (source).
DLV - gtm.uniqueEventId — GTM's built-in page-local event counter; cache key for the variable below.
cJS - Custom Event ID — globally unique event ID for Meta Pixel / CAPI deduplication, cached per {{DLV - gtm.uniqueEventId}} (source).
cJS - Page Title, cJS - Post Title, cJS - Post ID, cJS - Form ID — page/post/form context (sources).

Setup after import

GA4 - Measurement ID → set the Constant to your G-XXXXXXXXXX.
Meta Pixel base must load before Meta - Event - Lead - Form Submit (the tag calls fbq(...), so fbq has to exist). Add your Pixel base tag, ideally gated on consent.
form_submit event must be pushed to the dataLayer. The toolkit's Elementor Listener pushes exactly this event; use it (or your platform's equivalent listener).

Things to verify on import

GA4 event Measurement ID — confirm the tag's Measurement ID field resolves to {{GA4 - Measurement ID}} (or point it at the Config - GA4 Google tag).
User-Provided Data — not in the JSON (see above); add it via the UI.
Trigger mapping — Config - GA4 should fire on Initialization - All Pages and Conversion Linker on All Pages; re-select if either didn't map.

Suggestions

Firing option: every tag ships set to Once per event (Advanced Settings → Tag firing options), so each trigger event fires the tag at most once — including repeat form submits on the same page load.
Consent: for Consent Mode setups, fire Conversion Linker on Consent Initialization - All Pages, and gate the Meta tag on marketing consent.

The code

gtm-starter-kit.json

json

{
  "exportFormatVersion": 2,
  "exportTime": "2026-08-04 00:00:00",
  "containerVersion": {
    "path": "accounts/0/containers/0/versions/0",
    "accountId": "0",
    "containerId": "0",
    "containerVersionId": "0",
    "name": "GTM Starter Kit",
    "container": {
      "path": "accounts/0/containers/0",
      "accountId": "0",
      "containerId": "0",
      "name": "GTM Starter Kit",
      "publicId": "GTM-XXXXXXX",
      "usageContext": [
        "WEB"
      ],
      "fingerprint": "0",
      "tagManagerUrl": ""
    },
    "tag": [
      {
        "accountId": "0",
        "containerId": "0",
        "tagId": "1",
        "name": "Config - GA4",
        "type": "googtag",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "tagId",
            "value": "{{GA4 - Measurement ID}}"
          }
        ],
        "firingTriggerId": [
          "2147479573"
        ],
        "tagFiringOption": "ONCE_PER_EVENT",
        "fingerprint": "0",
        "parentFolderId": "2"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "tagId": "2",
        "name": "GA4 - Event - Form Submit",
        "type": "gaawe",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "eventName",
            "value": "ga4e_form_submit"
          },
          {
            "type": "BOOLEAN",
            "key": "sendEcommerceData",
            "value": "false"
          },
          {
            "type": "LIST",
            "key": "eventParameters",
            "list": [
              {
                "type": "MAP",
                "map": [
                  {
                    "type": "TEMPLATE",
                    "key": "name",
                    "value": "cjs_traffic_source"
                  },
                  {
                    "type": "TEMPLATE",
                    "key": "value",
                    "value": "{{cJS - Traffic Source}}"
                  }
                ]
              },
              {
                "type": "MAP",
                "map": [
                  {
                    "type": "TEMPLATE",
                    "key": "name",
                    "value": "cjs_ad_placement"
                  },
                  {
                    "type": "TEMPLATE",
                    "key": "value",
                    "value": "{{cJS - Ad Placement}}"
                  }
                ]
              }
            ]
          },
          {
            "type": "TEMPLATE",
            "key": "measurementIdOverride",
            "value": "{{GA4 - Measurement ID}}"
          }
        ],
        "firingTriggerId": [
          "1"
        ],
        "tagFiringOption": "ONCE_PER_EVENT",
        "fingerprint": "0",
        "parentFolderId": "2"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "tagId": "3",
        "name": "Meta - Event - Lead - Form Submit",
        "type": "html",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "html",
            "value": "<!--\n  Marketing Toolkit — Meta Pixel — Lead Event\n  Version: v1.3.0\n  Last updated: 2026-08-13\n  https://github.com/whboggs/marketing-toolkit\n-->\n<script>\nfbq('track', 'Lead', {\n  lead_type: 'Form Submit', // Define Lead Type\n  // form_name: // (Optional) Translate form ID to Form Name via LUT or Variable\n  content_name: '{{Page Path}}', // Finds page path\n  traffic_source: '{{cJS - Traffic Source}}', // Finds Last Touch traffic source\n  ad_placement: '{{cJS - Ad Placement}}' // Finds ad placement\n}, {\n  eventID: '{{cJS - Custom Event ID}}' // Meta's browser/server dedupe key\n});\n</script>"
          },
          {
            "type": "BOOLEAN",
            "key": "supportDocumentWrite",
            "value": "false"
          }
        ],
        "firingTriggerId": [
          "1"
        ],
        "tagFiringOption": "ONCE_PER_EVENT",
        "fingerprint": "0",
        "parentFolderId": "2"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "tagId": "4",
        "name": "Conversion Linker",
        "type": "gclidw",
        "parameter": [
          {
            "type": "BOOLEAN",
            "key": "enableCrossDomain",
            "value": "false"
          }
        ],
        "firingTriggerId": [
          "2147479553"
        ],
        "tagFiringOption": "ONCE_PER_EVENT",
        "fingerprint": "0",
        "parentFolderId": "2"
      }
    ],
    "trigger": [
      {
        "accountId": "0",
        "containerId": "0",
        "triggerId": "1",
        "name": "form_submit",
        "type": "CUSTOM_EVENT",
        "customEventFilter": [
          {
            "type": "EQUALS",
            "parameter": [
              {
                "type": "TEMPLATE",
                "key": "arg0",
                "value": "{{_event}}"
              },
              {
                "type": "TEMPLATE",
                "key": "arg1",
                "value": "form_submit"
              }
            ]
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "2"
      }
    ],
    "builtInVariable": [
      {
        "accountId": "0",
        "containerId": "0",
        "type": "CLICK_CLASSES",
        "name": "Click Classes"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "CLICK_ELEMENT",
        "name": "Click Element"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "CLICK_ID",
        "name": "Click ID"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "CLICK_TARGET",
        "name": "Click Target"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "CLICK_TEXT",
        "name": "Click Text"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "CLICK_URL",
        "name": "Click URL"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "EVENT",
        "name": "Event"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "FORM_CLASSES",
        "name": "Form Classes"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "FORM_ELEMENT",
        "name": "Form Element"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "FORM_ID",
        "name": "Form ID"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "FORM_TARGET",
        "name": "Form Target"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "FORM_TEXT",
        "name": "Form Text"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "FORM_URL",
        "name": "Form URL"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "HTML_ID",
        "name": "HTML ID"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "PAGE_HOSTNAME",
        "name": "Page Hostname"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "PAGE_PATH",
        "name": "Page Path"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "PAGE_URL",
        "name": "Page URL"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "type": "REFERRER",
        "name": "Referrer"
      }
    ],
    "folder": [
      {
        "accountId": "0",
        "containerId": "0",
        "folderId": "1",
        "name": "GTM Essentials",
        "fingerprint": "0"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "folderId": "2",
        "name": "GTM Starter Kit",
        "fingerprint": "0"
      }
    ],
    "variable": [
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "1",
        "name": "1PC - _fbc",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "_fbc"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "2",
        "name": "1PC - _fbp",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "_fbp"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "3",
        "name": "1PC - fbclid",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "fbclid"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "4",
        "name": "1PC - _gcl_aw",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "_gcl_aw"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "5",
        "name": "1PC - _uetmsclkid",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "_uetmsclkid"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "6",
        "name": "1PC - _ttp",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "_ttp"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "7",
        "name": "1PC - _twclid",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "_twclid"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "8",
        "name": "1PC - li_fat_id",
        "type": "k",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "li_fat_id"
          },
          {
            "type": "BOOLEAN",
            "key": "decodeCookie",
            "value": "true"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "17",
        "name": "cJS - Traffic Source",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  // cJS - Traffic Source\n  //\n  // Last-touch traffic source for lead gen and ecommerce conversion tags, returned as one\n  // flat snake_case string (google_ads, facebook_ads, google_organic, newsletter_email,\n  // referral, direct, ...).\n  //\n  // Classification mirrors the MTK Attribution engine (resolveTouch): the same click IDs,\n  // the same utm_medium values, the same referrer domain lists, and the same fresh-cookie\n  // rescue — collapsed to a single string instead of channel + source.\n  //\n  // An ENTRY is resolved once, from the pageview that brought the visitor in, and carried\n  // through the tab in sessionStorage so popup forms and multi-step checkouts on internal\n  // pages still report the source that started the visit. A later pageview only replaces\n  // the stored entry when it carries a fresh campaign signal in the URL (a click ID or a\n  // UTM) or the tab has been idle for longer than the session window — internal navigation\n  // never changes attribution, and neither does a mid-funnel bounce through a payment\n  // gateway or an OAuth provider.\n\n  var STORE_KEY = 'cjs_traffic_source';         // sessionStorage key: {\"v\": \"<source>\", \"t\": <last activity ms>}\n  var SESSION_TIMEOUT = 30 * 60 * 1000;         // 30 minutes, GA-style — idle longer than this = new entry\n  var PAID_SOCIAL_MEDIUM = 'paid_social';       // the utm_medium ad URLs must carry to count as paid social\n\n  // Referrer domain lists — same fragments as the MTK engine defaults. A trailing dot means\n  // \"this label anywhere in the host\" (google.com, news.google.de); an inner dot means \"this\n  // exact domain or a subdomain of it\" (x.com, www.x.com — but never wix.com).\n  var SEARCH_DOMAINS = ['google.', 'bing.', 'yahoo.', 'duckduckgo.', 'ecosia.'];\n  var SOCIAL_DOMAINS = ['facebook.', 'fb.', 'instagram.', 'linkedin.', 'twitter.', 'x.com', 'youtube.', 'reddit.', 'pinterest.', 'tiktok.', 't.co'];\n\n  // utm_source aliases -> the platform name this variable reports. Covers Meta's\n  // {{site_source_name}} values (fb / ig / msg / an) recommended in the UTM docs, so a paid\n  // Facebook click tagged utm_source=fb returns facebook_ads, not fb_ads.\n  var SOURCE_ALIASES = {\n    fb: 'facebook', ig: 'instagram', msg: 'messenger', an: 'audience_network',\n    x: 'twitter', 'x.com': 'twitter',\n    googleads: 'google', adwords: 'google',\n    bingads: 'microsoft', bing: 'microsoft'\n  };\n\n  // ---------------------------------------------------------------------------------------\n  // Helpers\n  // ---------------------------------------------------------------------------------------\n\n  var params = new URLSearchParams(window.location.search);\n  function param(key) { return params.get(key) || ''; }\n  function lower(s) { return s ? String(s).toLowerCase() : ''; }\n\n  // Turn any typed value into a safe snake_case token (\"Facebook Ads\" -> \"facebook_ads\").\n  function slug(s) {\n    return lower(s).replace(/[^a-z0-9]+/g, '_').replace(/^_+|_+$/g, '');\n  }\n\n  // Alias lookup, then slug — so utm_source=IG and utm_source=Instagram both give \"instagram\".\n  function sourceName(raw) {\n    var key = lower(raw);\n    if (!key) return '';\n    return SOURCE_ALIASES.hasOwnProperty(key) ? SOURCE_ALIASES[key] : slug(key);\n  }\n\n  // sessionStorage access that degrades to \"no persistence\" in private browsing / blocked storage.\n  function readStore() {\n    try { var raw = sessionStorage.getItem(STORE_KEY); return raw ? JSON.parse(raw) : null; } catch (e) { return null; }\n  }\n  function writeStore(value) {\n    try { sessionStorage.setItem(STORE_KEY, JSON.stringify({ v: value, t: Date.now() })); } catch (e) {}\n  }\n\n  // Referrer HOST only — scheme, userinfo, port, and path stripped — so a path or query string\n  // containing \"x.com\" or \"google.\" can never be mistaken for the referring domain.\n  var referrer = lower(document.referrer);\n  var refHost = referrer\n    .replace(/^[a-z][a-z0-9+.-]*:\\/\\//, '')\n    .split('/')[0]\n    .split('@').pop()\n    .split(':')[0];\n  var selfHost = lower(window.location.hostname);\n\n  // A referrer from the site's own hostname is internal navigation, not attribution.\n  var hasReferrer = referrer !== '' && refHost !== selfHost;\n\n  // Boundary-aware domain match against refHost (see SEARCH_DOMAINS comment for the styles).\n  function hostMatches(frag) {\n    if (!frag) return false;\n    if (frag.charAt(frag.length - 1) === '.') {\n      // \"google.\" — label prefix anywhere in the host\n      return refHost.indexOf(frag) === 0 || refHost.indexOf('.' + frag) > -1;\n    }\n    if (frag.indexOf('.') > -1) {\n      // \"x.com\" — exact registrable domain or a subdomain of it\n      if (refHost === frag) return true;\n      var tail = '.' + frag;\n      return refHost.length > tail.length && refHost.indexOf(tail) === refHost.length - tail.length;\n    }\n    return refHost.indexOf(frag) > -1;             // plain substring for loose custom entries\n  }\n  function matchesList(list) {\n    for (var i = 0; i < list.length; i++) { if (hostMatches(list[i])) return true; }\n    return false;\n  }\n\n  // The platform name behind a referrer, used for the \"<name>_organic\" buckets. Anything not\n  // listed reports its registrable-ish host label (e.g. \"ecosia\" for ecosia.org).\n  function referrerName() {\n    if (hostMatches('google.')) return 'google';\n    if (hostMatches('bing.')) return 'bing';\n    if (hostMatches('yahoo.')) return 'yahoo';\n    if (hostMatches('duckduckgo.')) return 'duckduckgo';\n    if (hostMatches('facebook.') || hostMatches('fb.')) return 'facebook';\n    if (hostMatches('instagram.')) return 'instagram';\n    if (hostMatches('linkedin.')) return 'linkedin';\n    if (hostMatches('twitter.') || hostMatches('x.com') || hostMatches('t.co')) return 'twitter';\n    if (hostMatches('youtube.')) return 'youtube';\n    if (hostMatches('reddit.')) return 'reddit';\n    if (hostMatches('pinterest.')) return 'pinterest';\n    if (hostMatches('tiktok.')) return 'tiktok';\n    var labels = refHost.replace(/^www\\./, '').split('.');\n    return slug(labels.length > 1 ? labels[labels.length - 2] : labels[0]);\n  }\n\n  // Cookie reader — exact name match, so \"_gcl_aw\" can't be satisfied by \"x_gcl_aw\".\n  function readCookie(name) {\n    var parts = document.cookie ? document.cookie.split('; ') : [];\n    for (var i = 0; i < parts.length; i++) {\n      var pair = parts[i].split('=');\n      if (pair[0] === name) {\n        try { return decodeURIComponent(pair.slice(1).join('=')); } catch (e) { return ''; }\n      }\n    }\n    return '';\n  }\n\n  // Platform cookies embed the click ID AND its creation time. Only a FRESH cookie — created\n  // within the session window — may classify an entry. A stale one just means \"returning\n  // visitor\" (these cookies live ~90 days); using it would erase Direct and double-credit ads\n  // for months. Returns the click ID, or null.\n  function freshClickCookie(name, tsIndex, tsUnit) {\n    var raw = readCookie(name);\n    if (!raw) return null;\n    var parts = raw.split('.');\n    var ts = parseInt(parts[tsIndex], 10);\n    if (!ts) return null;\n    if (tsUnit === 's') ts = ts * 1000;\n    var age = Date.now() - ts;\n    if (age < 0 || age > SESSION_TIMEOUT) return null;\n    return parts.slice(tsIndex + 1).join('.') || null;\n  }\n  function freshGclid()  { return freshClickCookie('_gcl_aw', 1, 's'); }   // \"_gcl_aw\" = GCL.{seconds}.{gclid}\n  function freshFbclid() { return freshClickCookie('_fbc', 2, 'ms'); }     // \"_fbc\"    = fb.1.{ms}.{fbclid}\n\n  // Does THIS pageview carry a campaign signal — any UTM or any ad-platform click ID? Read from\n  // the URL only: cookies outlive the click by weeks and must never look like a fresh arrival.\n  function hasCampaignSignal() {\n    if (param('utm_source') || param('utm_medium') || param('utm_campaign')) return true;\n    return !!(param('gclid') || param('gbraid') || param('wbraid') ||\n              param('msclkid') || param('fbclid') || param('ttclid'));\n  }\n\n  // ---------------------------------------------------------------------------------------\n  // Resolver — the MTK engine's rule order, flattened to one string. First match wins.\n  // ---------------------------------------------------------------------------------------\n  function resolve() {\n    var utmSourceRaw = param('utm_source');\n    var utmSource = lower(utmSourceRaw);\n    var utmMedium = lower(param('utm_medium'));\n\n    var gclid   = param('gclid');\n    var gbraid  = param('gbraid');                   // iOS web-to-app Google Ads click ID\n    var wbraid  = param('wbraid');                   // iOS app-to-web Google Ads click ID\n    var msclkid = param('msclkid');\n    var fbclid  = param('fbclid');\n    var ttclid  = param('ttclid');\n\n    // 1. Paid Search — any Google / Microsoft click ID, or utm_medium=cpc / paid_search\n    //    (manual tagging with auto-tagging off, or a click ID stripped by a redirect).\n    if (gclid || gbraid || wbraid || msclkid || utmMedium === 'cpc' || utmMedium === 'paid_search') {\n      if (msclkid || utmSource === 'bing' || utmSource === 'bingads' || utmSource === 'microsoft') return 'microsoft_ads';\n      if (!utmSource || utmSource === 'google' || utmSource === 'googleads' || utmSource === 'adwords') return 'google_ads';\n      return sourceName(utmSourceRaw) + '_ads';    // some other paid-search network, tagged by hand\n    }\n\n    // 2. Paid Social — REQUIRES the utm_medium convention. Meta appends fbclid to organic posts\n    //    too, so fbclid / _fbc alone can never prove a paid click.\n    if (utmMedium === PAID_SOCIAL_MEDIUM) {\n      return (sourceName(utmSourceRaw) || 'facebook') + '_ads';\n    }\n\n    // 3. TikTok Ads — ttclid is paid-only (organic TikTok links don't carry it).\n    if (ttclid) return 'tiktok_ads';\n\n    // 4. Email — \"<source>_email\" (newsletter_email, klaviyo_email), or plain \"email\" when untagged.\n    if (utmMedium === 'email') {\n      return utmSource ? sourceName(utmSourceRaw) + '_email' : 'email';\n    }\n\n    // 5. Any other tagged campaign — \"<source>_<medium>\" (partner_referral, podcast_sponsorship),\n    //    or just \"<source>\" when there is no medium.\n    if (utmSource) {\n      return utmMedium ? sourceName(utmSourceRaw) + '_' + slug(utmMedium) : sourceName(utmSourceRaw);\n    }\n\n    // 6. Untagged arrival with an external referrer.\n    if (hasReferrer) {\n      if (matchesList(SEARCH_DOMAINS)) {\n        // Same-platform upgrade: an ad click FROM google.com whose gclid was lost in transit\n        // still set a fresh _gcl_aw — that's Google Ads, not organic.\n        if (hostMatches('google.') && freshGclid()) return 'google_ads';\n        return referrerName() + '_organic';\n      }\n      if (matchesList(SOCIAL_DOMAINS) || fbclid) {\n        // Same-platform upgrade — but ONLY when the URL carried no fbclid. The Pixel writes _fbc\n        // from whichever fbclid it sees, so a fresh _fbc next to an fbclid is just that (possibly\n        // organic) click echoed back. With no fbclid in the URL, a fresh _fbc is real evidence of\n        // a paid click whose parameter went missing.\n        if (!fbclid && (hostMatches('facebook.') || hostMatches('fb.') || hostMatches('instagram.')) && freshFbclid()) {\n          return 'facebook_ads';\n        }\n        // fbclid from a referrer outside the social list (e.g. a Messenger in-app browser) is still Meta.\n        return (matchesList(SOCIAL_DOMAINS) ? referrerName() : 'facebook') + '_organic';\n      }\n      return 'referral';                           // some other site we don't bucket\n    }\n\n    // 7. fbclid with no referrer at all (some in-app browsers strip it) — still an organic Meta click.\n    if (fbclid) return 'facebook_organic';\n\n    // 8. Cookie rescue — last resort before Direct. A FRESH platform cookie means an ad click just\n    //    happened but its URL signal never reached us (consent redirect, URL rewrite, tag first\n    //    firing mid-session). Stale cookies never classify.\n    if (freshGclid()) return 'google_ads';\n    if (freshFbclid()) return 'facebook_ads';\n\n    // 9. Nothing identifying — typed URL, bookmark, app, dark social.\n    return 'direct';\n  }\n\n  // ---------------------------------------------------------------------------------------\n  // Entry handling — reuse the stored entry through internal navigation; re-resolve on a fresh\n  // campaign signal, after the idle window, or when nothing is stored yet.\n  // ---------------------------------------------------------------------------------------\n  var stored = readStore();\n  var expired = !stored || !stored.t || (Date.now() - stored.t) > SESSION_TIMEOUT;\n\n  if (stored && stored.v && !expired && !hasCampaignSignal()) {\n    writeStore(stored.v);                          // touch last-activity, keep the value\n    return stored.v;\n  }\n\n  var value = resolve();\n  writeStore(value);\n  return value;\n}"
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        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "18",
        "name": "cJS - Ad Placement",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  // Captures utm_placement from URL on first pageview, persists via sessionStorage.\n  // Handles both Meta placements (e.g. \"Audience_Network_Native\", \"Facebook_Mobile_Feed\")\n  // and Google Ads placements (e.g. \"g_1t1\" for top-of-page search, \"gmb_\" for Business Profile,\n  // \"d_\" for Display Network). The variable doesn't care which platform set the value —\n  // utm_source already tells you that. This just captures whatever placement was passed.\n  \n  var STORAGE_KEY = 'ad_placement';\n  \n  try {\n    // First, check if utm_placement is in the current URL.\n    // If yes, this is the freshest signal — overwrite anything stored.\n    var urlParams = new URLSearchParams(window.location.search);\n    var placementFromUrl = urlParams.get('utm_placement');\n    \n    if (placementFromUrl) {\n      try { sessionStorage.setItem(STORAGE_KEY, placementFromUrl); } catch(e) {}\n      return placementFromUrl;\n    }\n    \n    // No utm_placement in current URL — fall back to whatever we stored\n    // earlier in this session (e.g. from the original landing page).\n    try {\n      var stored = sessionStorage.getItem(STORAGE_KEY);\n      if (stored) return stored;\n    } catch(e) {}\n    \n    // No URL value, no stored value — return undefined.\n    // GA4 will simply omit the parameter rather than send an empty string.\n    return undefined;\n    \n  } catch (e) {\n    // URLSearchParams unavailable (very old browsers) or other failure\n    return undefined;\n  }\n}"
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        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "19",
        "name": "cJS - Page Title",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  return document.title;\n}"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "20",
        "name": "cJS - Post Title",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  var el = document.querySelector('.entry-title, h1.entry-title, h1');\n  if (el && el.textContent) return el.textContent.trim();\n  var og = document.querySelector('meta[property=\"og:title\"]');\n  return og ? og.getAttribute('content') : undefined;\n}"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "21",
        "name": "cJS - Post ID",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  var m = (document.body.className || '').match(/(?:postid|page-id)-(\\d+)/);\n  return m ? m[1] : undefined;\n}"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "22",
        "name": "cJS - Form ID",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  var f = document.querySelector('form[id]');\n  return f ? f.id : undefined;\n}"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "23",
        "name": "GA4 - Measurement ID",
        "type": "c",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "value",
            "value": "G-0000000000"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "2"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "24",
        "name": "DLV - gtm.uniqueEventId",
        "type": "v",
        "parameter": [
          {
            "type": "INTEGER",
            "key": "dataLayerVersion",
            "value": "2"
          },
          {
            "type": "BOOLEAN",
            "key": "setDefaultValue",
            "value": "false"
          },
          {
            "type": "TEMPLATE",
            "key": "name",
            "value": "gtm.uniqueEventId"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      },
      {
        "accountId": "0",
        "containerId": "0",
        "variableId": "25",
        "name": "cJS - Custom Event ID",
        "type": "jsm",
        "parameter": [
          {
            "type": "TEMPLATE",
            "key": "javascript",
            "value": "function() {\n  var id = {{DLV - gtm.uniqueEventId}}; // Page-local counter — the cache key\n\n  if (window.customEventIdKey !== id) {\n    window.customEventIdKey = id;\n    // Globally unique value — this is what actually goes to Meta\n    window.customEventId = (new Date()).getTime() + '.' +\n      Math.random().toString(36).substring(2, 10);\n  }\n\n  return window.customEventId;\n}"
          }
        ],
        "fingerprint": "0",
        "parentFolderId": "1"
      }
    ],
    "fingerprint": "0"
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}